Founded in 1998 at the birth of the internet age, priceline.com shook online travel into motion and challenged the status quo with its bold and innovative entrepreneurial spirit. With its breakthrough Name Your Own Price feature, priceline.com quickly became the traveler's cool best friend. Priceline.com added published-price travel and took it up another notch. The view from the Empire State Building. The Las Vegas Strip at night. Sunsets in Baja. Croissants in Paris. The whole world was now just a click away for price-conscious travel consumers everywhere.
Booking Holdings, Inc. is the world's leading internet travel company, and where online travel goes, we blaze the trail. You want it all at your fingertips, 24/7. We get that. From award-winning apps for iPad, iPhone and Android to last-minute deals and new ways of saving on hotels without bidding, priceline.com is at the cutting edge of innovation. And we never lose sight of our core belief: providing customers with the best value for their money.