Senior Brand Analytics Manager

Senior Brand Analytics Manager

At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As the world reopens and consumers begin to travel once again, we have an opportunity to reignite our brand superiority and architect the next phase of growth. 

We rigorously use data to understand the business and drive decisions. Reporting to the SVP of Strategy & Brand Marketing, this role is essential as we reintroduce the brand to consumers. You will work across the Strategy & Brand Marketing team to advance our existing approach to measuring integrated marketing performance, harnessing diverse datasets to help identify opportunities, set strategy, design measurement frameworks and translate outcomes into meaningful results. 

Why this job’s a big deal:

We are seeking a motivated, data-obsessed team member to fortify our brand and go-to-market strategies with sound, ROI-based business cases and measurement approaches for one of the most iconic brands in marketing history. 

In this role you will get to:  

• Establish and champion a compelling point of view on our brand marketing measurement and effectiveness across our organization and amongst agency partners

• Define frameworks to mature our existing measurement approaches to measuring a range of strategic efforts aimed at driving brand awareness and consideration (including audience/target definition, TV/Video, OOH, Audio, Social, Influencer, PR and more)

• Creatively leverage internal and external data sources for deeper insight into the impact of brand outcomes on direct business performance

• Help craft data-informed business cases and test and learn approaches for new brand opportunities, including prioritization of highest-opportunity initiatives (new channels, platforms, partners, investment)

• Develop best practices and analyze data to forecast and measure performance of brand marketing efforts, alongside core KPIs that align with the broader business 

• Partner with internal colleagues (performance marketing, product, etc.) and external partners (agencies and measurement tools) to support a full-picture view of the contribution of brand activity across the business 

• Analyze business and seasonal trends to identify opportunities for always-on and/or pulse marketing moments to drive incremental impact

• Be able to surface, distill and articulate data into a clear story for internal stakeholders

• Extract actionable insights, where available, to support cases for new products, improved customer experience, geographic opportunities and more

• Immerse into Priceline’s data and performance marketing environment for mastery of relevant inputs into marketing strategy

• Present findings and insights to senior leadership and cross-functional partners

Who you are:

• Have 8-10 years of marketing measurement or consulting experience in an analytical role

• Experience defending and presenting results and findings to senior-level stakeholders

• Strategic mindset coupled with data fluency and attention to detail

• Strong problem-solving skills, ability to structure problems into an analytical plan

• Ability to consume complex data and research and connect disparate data points

• Excellent communication/analytical storytelling ability to translate data into insights and recommendations 

• Track record of using data and insights to drive change and implement new initiatives

• Understanding of the cross-channel and cross-platform marketing and media landscape

• Understanding of brand and marketing performance measurement, latest tools and best practices

• Ability to build relationships across internal teams and external partners

• Entrepreneurial spirit, self-starter with ability to work independently 

• Experience working with creative and media agencies 

• Mastery of Excel; strong experience working with data tables and obtaining data through SQL or similar. Experience with R, Python, or similar, and Tableau is a plus

• Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization 

• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. 

• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance

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