Analyst, Online Marketing

Analyst, Online Marketing

This role is eligible for our hybrid work model: Two days in-office.

We’re a data-driven organization, which makes our Analytics and Data Science teams the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights.
 

Why this job’s a big deal?

As an Analyst, Online Marketing, you will be a key player in identifying the actionable insights into Priceline’s marketing activities across major distribution channels, including email, in-app messaging, meta search, and others. Additional translate these findings into models that generate personalization data sets.
 

In this role you will get to:

• Identify growth and optimization opportunities, driving improvements to conclusion

• Present areas for improvement to the broader team on a regular basis

• Create reports and monitor KPIs, looking for changes in trends and performance issues, then make recommendations to the marketing team

• Provide operational support for the execution of SQL jobs

• Mine rich data sets and develop reporting and models to evaluate opportunities for engagement, conversion and retention and provide actionable recommendations

• Present analytical findings to both technical and non-technical audiences.

• Develop and understand A/B testing hypotheses, experiments, and test performance.

Who you are:

• 3+ years of data science and/or analytics experience building quantitative and/or machine learning models. Travel / flight / ecommerce industry experience preferred

• Bachelor’s Degree in a quantitative subject (e.g., science or math).

• Excellent command of SQL

• Experience with Python

• Excellent command of Excel (pivot tables)

• Knowledge of statistical and predictive modeling techniques

• Experience with data visualization tool, Tableau

• Proven track record of defining and executing key analyses with minimal supervision

• Ability to work under pressure and multi-task in a fast-paced/rapidly changing environment

• Comfortable with ambiguity

• Passion for travel and business

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