We’re a data-driven organization, which makes our Analytics and Marketing Science teams the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights.
Why this job’s a big deal
In the role of Sr. Director, Search Engine Marketing, you will lead a team of SEM managers and analysts to drive improvements and excellence in an open, dynamic environment. You will have regular interaction with the senior management team, and will guide the SEM team’s structure and application of data, intuition, and operational precision to drive top and bottom-line results of the best-known travel brand for deals – Priceline.com.
We have a world-class SEM team with large budgets, larger ambitions, and custom in-house tools that you won’t find anywhere else. Our team is collaborative and innovative. We use data to drive decisions and foster a work-hard, play-hard attitude.
In this role you will get to:
Lead the SEM team at priceline from a strategic and operational basis
Ensure performance of search marketing/PPC advertising vs. volume & ROI targets
Manage continued development of internal SEM platform for bidding and optimizations
Oversee analytical reviews of performance
Work closely with business teams to compliment product strategy
Work with front-end development team on optimization of landing pages and conversion path
Motivate and develop the team; set up team for success
Manage and grow relationships with search partners like Google, Yahoo, Bing and more
Who you are:
Bachelor’s degree required; in math, economics, finance or related field
5+ years related experience in paid search with a top internet brand
Management experience and be a dedicated leader and team player
Sound understanding of intricacies of PPC on Google & Bing
A strong communicator – written and verbal
Have a strong opinion while being open to others’ ideas and opinions
Enjoy using data to come to actionable conclusions
Aggressive and opportunistic towards business opportunities
Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance.
Who we are:
WE ARE PRICELINE.
Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceliners are focused on being the best travel deal makers in the world, fueled by our passion to help everyone experience the moments that matter most in their lives. Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding – we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.
We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
If you want to be part of something truly special, check us out!
Priceline ensures equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, or local law.