Senior Analyst, Search Engine Marketing
We’re a data-driven organization, which makes our Analytics and Data Science teams the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights.
As the Senior Analyst, Search Engine Marketing & Analytics you will be responsible for getting Priceline’s travel deals in front of billions of relevant searches each year on platforms like Google and Bing. You will be a key contributor on a highly skilled SEM team, working with custom-built API tools and a swell of data, managing campaigns in a large-scale operation enabling deep collaboration with product and technical teams across Priceline.
We manage hundreds of millions of keywords across multiple product lines so enjoying working with massive amounts of data is a must. We work at the forefront of online marketing and are thought leaders in our industry, frequently meeting with top product managers at Google to provide input on product development
SEM Campaign implementation & performance management
Bidding & audience segmentation strategies
Execution of new ad formats and features
A/B and multivariate testing
Thought leadership on the team
Innovation in a competitive marketplace
A Bachelor’s Degree or higher in a relevant subject (e.g., marketing, math, economics)
3+ years’ experience managing SEM campaigns
Ability to work in Norwalk, CT or New York, NY
Comfort working with at least one of the following: SQL, R, Python
2+ years’ experience working with large data sets
Excellent numerical reasoning
Ability to communicate fluently in English
(Nice to have) Relevant Master's degree, Travel industry experience
WE ARE PRICELINE:
Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated
team of talented employees. Priceliners are focused on being the best travel deal makers in the world, fueled by our passion to help everyone experience the moments that matter most in their lives.
Whether it’s a dream vacation, your cousin’s graduation, or your best friend’s wedding – we make travel affordable and accessible to our customers.
Our culture is unique and inspiring (that’s what our employees tell us). We’re a grown-up, startup. We deliver the excitement of a new venture, without the struggles and chaos that can come with a business that hasn’t stabilized.
We’re on the cutting edge of innovative technologies. We keep the customer at the center of all that we do. Our ability to meet their needs relies on the strength of a workforce as diverse as the customers we serve. We bring together employees from all walks of life and we are proud to provide the kind of inclusive environment that stimulates innovation, creativity and collaboration.
Priceline is part of the Booking Holdings, Inc. (Nasdaq: BKNG) family of companies, a highly profitable global online travel company with a market capitalization of over $80 billion. Our sister companies include Booking.com, BookingGo, Agoda, Kayak and OpenTable.
If you want to be part of something truly special, check us out! Diversity, Equity and Inclusion – Our Commitment
Priceline ensures equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by governing law