Senior Analyst, Brand Marketing
At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As the world reopens and consumers begin to travel once again, we have an opportunity to reignite our brand superiority and architect the next phase of growth.
We rigorously use data to understand the business and drive decisions. Reporting to the SVP of Strategy & Brand Marketing, this role is essential as we reintroduce the brand to consumers. You will work across the Strategy & Brand Marketing team to advance our existing approach to measuring integrated marketing performance, harnessing diverse datasets to help identify opportunities, set strategy, design measurement frameworks and translate outcomes into meaningful results.
Why this job’s a big deal:
We are seeking a motivated, data-obsessed team member to fortify our brand and go-to-market strategies with sound, ROI-based business cases and measurement approaches for one of the most iconic brands in marketing history.
In this role you will get to:
Define frameworks to mature our existing measurement approaches to measuring a range of strategic efforts aimed at driving brand awareness and consideration (including audience/target definition, TV/Video, OOH, Audio, Social, Influencer, PR and more)
Creatively leverage internal and external data sources for deeper insight into the impact of brand outcomes on direct business performance
Help craft data-informed business cases and test and learn approaches for new brand opportunities, including prioritization of highest-opportunity initiatives (new channels, platforms, partners, investment)
Develop best practices and analyze data to forecast and measure performance of brand marketing efforts, alongside core KPIs that align with the broader business
Partner with internal colleagues (performance marketing, product, etc.) to support a full-picture view of the contribution of brand activity across the business
Analyze business and seasonal trends to identify opportunities for always-on and/or pulse marketing moments to drive incremental impact
Be able to surface, distill and articulate data into a clear story for internal stakeholders
Extract actionable insights, where available, to support cases for new products, improved customer experience, geographic opportunities and more
Immerse into Priceline’s data and performance marketing environment for mastery of relevant inputs into marketing strategy
Who you are:
Have 5+ years of marketing measurement or consulting experience in an analytical role
Strategic mindset coupled with data fluency and attention to detail
Strong problem-solving skills, ability to structure problems into an analytical plan
Ability to consume complex data and research and connect disparate data points
Excellent communication/analytical storytelling ability to translate data into insights and recommendations
Track record of using data and insights to drive change and implement new initiatives
Understanding of the cross-channel and cross-platform marketing and media landscape
Understanding of brand and marketing performance measurement, latest tools and best practices
Ability to build relationships across internal teams and external partners
Entrepreneurial spirit, self-starter with ability to work independently
Experience working with creative and media agencies
Mastery of Excel; strong experience working with data tables and obtaining data through SQL or similar. Experience with R, Python, or similar, and Tableau is a plus
Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization
Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.
The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance