R3651
New York
Norwalk
Analytics & Data Science
R3651
New York
Norwalk
Analytics & Data Science
This role is eligible for our five day flex office work model
Senior Data Analyst, Search Engine Marketing & Analytics
We’re a data-driven organization, which makes our Analytics and Data Science teams the brains of our operation. On the cutting edge of customer and business analytics, they make sure all our decisions and innovations are based on the latest insights.
Why is this job a big deal:
As the Senior Analyst, Search Engine Marketing & Analytics you will be responsible for getting Priceline’s travel deals in front of billions of relevant searches each year on platforms like Google and Bing. You will be a key contributor on a highly skilled SEM team, working with custom-built API tools and a swell of data, managing campaigns in a large-scale operation enabling deep collaboration with product and technical teams across Priceline.
We manage hundreds of millions of keywords across multiple product lines so enjoying working with massive amounts of data is a must. We work at the forefront of online marketing and are thought leaders in our industry, frequently meeting with top product managers at Google to provide input on product development
In this role you will get to:
SEM Campaign implementation & hands-on performance management
Bidding & audience segmentation strategies
Execution of new ad formats and features
Performance forecasting
A/B and multivariate testing
Thought leadership on the team
Innovation in a competitive marketplace
Who you Are:
A Bachelor’s Degree or higher in a relevant subject (e.g., marketing, math, computer science, engineering, economics, etc.)
2+ years’ experience working with large data sets
Ability to work in Norwalk, CT ; New York, NY ; Toronto, Canada
Demonstrated experience with at least one of the following: SQL, R, Python
Excellent numerical reasoning
Comfort working in a remote/flexible work environment
Ability to communicate fluently in English
(Nice to have) 3+ years’ experience managing SEM campaigns relevant Master's degree, travel industry experience
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