Priceline.com's brand has been built over the past decade and a half by world-class creative talent fueled by analytics. We continue to dig deep to truly understand what drives our consumer and build our brand around those insights in a breakthrough, differentiated and consistent way. The power of our brand impacts all of our marketing channels and we have some of the best minds in the industry creating and optimizing data-driven campaigns in the offline and online worlds."
- Brett Keller
CEO