Senior Analyst, Online Marketing

Senior Analyst, Search Engine Marketing & Analytics.

Every click, every search, tells a story at Priceline. Our Analytics and Data Science teams are the skilled storytellers, translating data into actionable insights that fuel customer-centric growth. Join us and be a data alchemist, transforming raw numbers into personalized experiences that delight travelers and shape the future of travel marketing.
 

This role is eligible for our hybrid work model: Two days in-office.

Why this job is a big deal: 

As the Senior Analyst, Search Engine Marketing & Analytics you will be responsible for getting Priceline’s travel deals in front of billions of relevant searches each year on platforms like Google and Bing. Join us to revolutionize SEM using analytics. Dive into search data, uncover trends, and inspire innovation as an AI enthusiast within the team.
 

In this role you will get to: 

• Build, launch and maintain SEM Campaigns: Be the architect of high-performing campaigns, from crafting data-driven strategies to hands-on execution and optimization. See the results of your data work in real time

• Test, Learn, Evolve: Be the champion of A/B and multivariate testing, constantly iterating and optimizing for maximum impact.

• Innovate and Experiment: Push the boundaries of campaign performance with the latest ad formats and features, keeping Priceline ahead of the curve.

Your background and qualifications include:

• Bachelor's degree or higher in a quantitative field (e.g., statistics, computer science, math, engineering)

•  3+ years of experience wrangling large data sets.

• Proven proficiency in the following technologies:

  • Python / R

  • SQL/ Oracle / BigQuery

  • Tableau / Excel / Looker Studio

• Proven ability to communicate effectively in a cross functional environment.

• Demonstrated history of living the values important to Priceline :  Customer, Innovation, Team, Accountability and Trust. Unquestionable Integrity And Ethics.

Bonus Points if you have:

• 2+ years managing SEM Campaigns / 3+ years of experience crafting and optimizing Marketing campaigns, driving targeted traffic and maximizing ROI.

• Google Ads / Bing Ads Certification.

• Experience with Machine Learning / Vertex AI.

• Travel industry experience

• Master's degree in a relevant field.

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