Senior Brand Analytics Manager

Senior Brand Analytics Manager

This role is eligible for our hybrid work model: Two days in-office.

At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation.

We rigorously use data to understand the business and drive decisions. Reporting to the Senior Director of Brand Strategy & Consumer Insights, this role is essential as we reintroduce the brand to consumers. You will work across the Strategy & Brand Marketing team to advance our existing approach to measuring integrated marketing performance, harnessing diverse datasets to help identify opportunities, set strategy, design measurement frameworks and translate outcomes into meaningful results. 

Why this job’s a big deal:

We are seeking a motivated, data-obsessed team member to fortify our brand and go-to-market strategies with sound, ROI-based business cases and measurement approaches for one of the most iconic brands in marketing history. 

In this role you will get to:  

• Lead the development and execution of measurement frameworks, dashboards and data analyses to measure the effectiveness of our brand marketing efforts, ensuring alignment with business objectives.

• Conduct in-depth analyses of marketing data to identify trends, insights, and opportunities for optimization across social, digital and traditional marketing channels.

• Connect the dots between brand health, media performance, and business outcomes

• Partner with internal colleagues (performance marketing, product, promotions, etc.) and external agency partners to build a full picture of the contribution of brand activity across the business 

• Analyze business and seasonal trends to inform strategic planning, marketing calendar and PR opportunities

• Provide strategic recommendations to senior management based on analysis and trend observation, directly influencing brand, media and creative strategy

• Champion the integration of new analytical techniques and digital tools into the marketing team’s workflow, promoting a culture of continuous improvement and innovation

• Lead supplemental audience research, message testing and creative pre-testing to inform overall brand strategy and audience understanding

Who you are:

• Minimum 5 years experience in a marketing / media analytics role focused on insights, campaign measurement and analysis

• Strong analytical, statistical modeling, and mathematical skills with ability to structure and conduct analyses 

• Strong experience with Tableau, SQL, and Google Analytics 360; experience with R, Python, or similar a plus

• Fluency and experience with third-party measurement offerings in the space (Ad Effectiveness, Sales Impact, Multi-Touch Attribution, Marketing Mix Modeling, Cross-Media Measurement, Syndicated Audience Data Sources, etc.) 

• Experience with CDP or segmentation/activation tools a plus

• Excellent communication/analytical storytelling ability to translate data into insights and recommendations 

• Track record of using data and insights to drive change and implement new initiatives

• Understanding of the cross-channel and cross-platform marketing and media landscape

• Understanding of brand and marketing performance measurement, latest tools and best practices

• Ability to build relationships across internal teams and external partners

• Entrepreneurial spirit, self-starter with ability to work independently 

• Experience working with creative and media agencies and external measurement vendors

• Passion for travel coupled with strong belief in the power of brands and the role they play in changing the trajectory of a business and organization 

• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. 

• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $110,000-$140,000.

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