Content & Editorial Strategy Director

This role is eligible for our hybrid work model: 2 days in-office

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more. 

At Priceline, we pride ourselves on being the best travel deal makers in the world, all in support of our purpose to help consumers experience the moments that matter most. As a pioneer in online travel, we are on an exciting journey to reignite our brand superiority and weave Priceline into the cultural conversation.

This role, reporting to the SVP of Strategy and Brand Marketing, will be responsible for building and scaling Priceline’s editorial and content strategy from the ground up.
 

Why this job’s a big deal:
 

We are looking for a Director, Content and Editorial Strategy to build and scale Priceline's editorial engine for the AI era. You will own our AI-first editorial vision, ensuring our content drives discoverability and long-term authority in a landscape where how users find travel information is fundamentally changing. You will bridge the gap between creative storytelling and technical architecture, ensuring Priceline is the most trusted voice in travel across all generative and traditional search platforms.
 

In this role you will get to:  

• Own the Discovery Vision: Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.

• Build the Roadmap: Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.

• Drive Search Optimization: Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.

• Lead Content Production: Develop hero content and implement quality guidelines.

• Architect Scalable Systems: Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation and schema

• Measure Authority & Impact: Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.

• Collaborate Cross-Functionally: Align with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.

Who you are:

• 8-12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.

• Deep understanding of SEO and emerging GEO/LLM dynamics

• Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.

• Comfortable operating in ambiguity and building new editorial functions from zero.

• Ability to partner with Product on technical templates and with Performance teams on intent-based topic strategy.

• Bachelor degree holder.

• People leader with hands-on supervisory experience, including day-to-day oversight, coaching, feedback, and performance management for direct reports.

• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust. 

• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. It’s therefore essential that you also meet our high standard of ethics, honesty, transparency and compliance

  There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

  The salary range for this position is $160,000- $185,000 USD.

  #LI-Hybrid